Social Media Marketing is evolving everyday and the campaigns out there today are incredible. Last week, Mashable nominated 5 Game-Changing Social Media Marketing Campaigns for their upcoming “Mashable Awards.” These campaigns either contained humor, audience/fan engagement, exclusivity, or social cause. Here is what Mashable had to say about these campaigns:
1. Live Off Groupon: “Josh Stevens is spending an entire year living off Groupons — no home, no cash, no belongings (other than what he can barter for), nothing but unlimited Groupons, a laptop and a mobile phone. Stevens updates the world by Tweeting, Facebooking, and blogging about his adventures.” His posts are engaging a wide audience and is actually getting him deals- making his journey easier to endure!
2. DEWmocracy 2: Mountain Dew began this social media campaign in July 2009, and asked fans to help choose a new flavor. The top three flavors out of seven (Distortion, Typhoon and White Out) were chosen and testers were organized into product teams called “Flavor Nations”. This is where fans became marketers. Each team was tasked with the responsibility of naming its flavor, designing a label, selecting an agency and supervising the marketing and advertising plans for flavor launch. They were then asked to use their social capital to solicit votes for their flavor, which resulted in the winner-White Out. What a perfect example of genuine fan interaction.
3. Old Spice Guy: “Actor Isaiah Mustafa reprised his role as the Old Spice guy in a made-for-web social media blitz that involved more than 180 hilarious YouTube Videos — each with a homemade feel — directed at Twitterers, bloggers, celebrities and your everyday Joe Schmoes. The videos attracted millions upon millions of views, thousands of comments, celebrity responses and a smattering of press coverage.”
4. Ford Facebook Reveal: “Earlier this year, Ford bucked with tradition and turned to Facebook for an exclusive reveal that included massive build up, along with launch day videos, wall question-and-answer sessions and chats with executives. Essentially, Ford brought the auto show to Facebook and with it they found immense success.”
5. GYT Foursquare Badge: “MTV and Foursquare created the “Get Yourself Tested” badge to encourage checkins at STD clinics, and preliminary results show that the campaign is working — thousands of badges were doled out in just the first few weeks alone.”
To find out more details, check out Mashable’s post here: http://mashable.com/2010/10/08/creative-social-media-campaigns/
Each of these campaigns are examples of how social media has a powerful impact in today’s world. Just imagine. We can use these strategies to inspire people into helping others and improving communities and themselves.