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50% of Tweets Consumed Come From Only 0.05% of Twitter Users [STUDY] | Social Trust Agents

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A mere 20,000 Twitter users steal almost half of the spotlight on Twitter, which now ropes in a billion tweets every week.

That means only 0.05% of the social network’s user base attracts attention, according to a new Yahoo Research study titled, “Who Says What to Whom on Twitter.”

Of the 260 million tweets with URLs that the study’s authors analyzed, nearly 50% of the tweets consumed were created by what they called “elite” users who fall into four categories: media, celebrities, organizations and bloggers. “Ordinary” users encompass everyone else.

Like findings in previous studies, the researchers for this one conclude Twitter resembles an information-sharing hub rather than a social network, with the top generators garnering huge follower tallies but not following their content consumers in return.

Unlike previous studies though, this one delves deeper into the production and flow of tweets. For example, while ordinary users consume a high number of tweets from celebrities and bloggers, those celebrities primarily listen to other famous people’s tweets and those bloggers listen to other bloggers on Twitter.

“By studying the flow of information among the five categories … our analysis sheds new light on some old questions of communications research,” the authors wrote in the 10-page study.

For access to a PDF of the full study, click here.

Do you think Twitter, which marked its fifth anniversary earlier this month, has evolved away from being a social network and transformed into just an information-sharing outlet? And if you think so, is that a good or bad thing?

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Ashley Boo Turns a Facebook Profile Into an Interactive Marketing Campaign | Social Trust Agents

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Ashley Boo’s Facebook profile may look like any other page, but it isn’t long until Ashley jumps off the page and starts dancing, screaming or headbanging. That’s because Boo is actually an interactive Facebook app inspired by last year’s successful “Hunter Shoots a Bear” YouTube campaign.

Ashley Boo is a video profile designed to promote Rounds, a video chat client for Facebook. The page, built in Flash, allows for a range of different user interactions, based on what you click or type.

The key to the Ashley Boo campaign is the Facebook status update bar, which asks, “What would you like to do together?” Typing in something will trigger Ashley to participate in one of 35 different activities, from shooting her friends to going on a date.

“We thought about what the best way to show the world what Rounds is all about, and although demos and screenshots are nice, with our product, they usually don’t fully transfer the full-blown experience,” Rounds CEO Dany Fishel told Mashable. “We believe the Ashley Boo campaign does it — it’s unique, it’s fun, it’s entertaining and it shows that you can do almost anything together with your friends on Rounds.”

The interactive Facebook campaign is directly inspired by Hunter Shoots a Bear, a viral YouTube campaign by Tipp-Ex that gave users the option to wrestle, hug or chest bump a bear (among other things). So while the concept itself may not be original, Rounds has made sure to stock Ashley Boo’s page with plenty of Easter eggs. The company has published a partial list of Ashley’s different moves if you don’t want to discover them all on your own, but the it promises to give Ashley more to do over time.

While we hope Rounds tones down the narrator constantly asking you to type in something (you can’t keep the tab open elsewhere because of it), Ashley (played by Maya Volberg) is definitely likable, and the campaign caters to most imaginations (just type in “sex” or “undress” to see what I mean).

Rounds has amassed 700,000 users since its relaunch in August (it originally launched as a web app called 6rounds in July 2009). However, if the success of “Hunter Shoots a Bear” is any indication, we bet Ashley Boo helps Rounds snag a bunch of new users in quick order.

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Three Ways To Increase Traffic To Your Site Today

Drive traffic to your website by first targeting a specific niche and speaking directly to that highly focused group. Through this intense focus, you can be sure you are creating a website with massive value to its visitors. The incredible value you provide will make the site indispensible to many of your followers. The only website worth creating is a unique one with laser focused information to help the visitors..

If you are unsure how to get traffic; then, this article is for you. Here are just a few of the social media techniques you can use to drive more visitors to your site.

1. Twitter
Twitter has been proven effective in getting thousands of visits from the millions of users all over the globe. It allows posting various links from affiliate to direct website links, as well as article links.

All you will need to do is formulate your own 150-character post outlining the important features and highlights of your product to stir up viewers’ interest so you can begin to grow a relationship with them. In no time you will have more fans created by the exposure twitter gives you.

One simple way to almost instantly increase your twitter connections is to use an automated tool. By using an automatic system to follow and follow back targeted twitter users you can efficiently increase your following. There are a few systems available but by using one of these automated systems you could have hundreds or even thousands of connections in a matter of weeks or months. These connections -if properly leveraged -can increase traffic to your website. You will simply need to search for keywords your potential customers would use in their Bio and create a list to follow.

2. Face Book Fan Page
Make sure to connect Face Book to your site in combination with Twitter for maximum results. There is a synergy created by connecting all your presence and make it easy for your fans to connect with you in their preferred method. Face Book ranks as the most visited social media site so it cannot be ignored. Properly engaging your visitors on a good Face Book page will increase traffic to your website, or directly to purchasing your products. A solid Face Book presence is now a requirement!

To properly leverage a Face Book property you need to remember this is your place to engage with fans, visitors and customers in a more casual online environment. Conversations are directed toward creating relationships and furthering relationships not necessarily selling. This is a great opportunity to teach visitors and to set expectations. There are tools built in that your fans can use to promote you and your Page. These Likes and comments are a powerful way to give you massive exposure. By winning over visitors they will likely give you the positive comments and exposure that is so helpful to your business. So you can’t force this to happen but you can create an experience that makes many like you!

3. Google Advertising
Another option to boost your advertising mileage and therefore increase traffic in your website is to use Google AdWords. These are the texts written to serve as advertisements which you usually spot on the unpaid listings. To drive traffic to your site, start by launching your AdWords campaign. Choose the most suitable keywords to make sure that you will be able to capture the market you are focused on. Most of all, use the language of the target market and write a ‘call to action’ type headline. It’s not as hard as it may seem at first and launching a simple AdWords campaign can be an affordable way to drive targeted traffic to your site. Start with a small budget and a few keywords until you can gauge the results and grow from there.

These three areas can increase your web traffic as long as you consistently employ the most basic techniques outlined. Spreading your effort across multiple platforms like this will diversify your traffic sources and create a more consistent stream of qualified buyers to your website. Start planning your next steps!

Why Build A List?

To Keep More Customers, Of Course!

One of the balancing acts in running a successful business is to simultaneously maintain your current customers and to reach out to new prospective customers. Making a big effort to keep in touch with your customers sends the message that you not only value their business but also understand they are a part of your success. Often times the offer to the new customer sends the wrong message to the current customers.

Promotional strategies have various objectives and implementations. Building a list, for instance, aims for more than just having information about your customers. When customers sign up for your list, it means they expect to get more information and free valuable tips etc. from you. The main reasons you should build a list are summed up by the following:

  • Building a list lets you keep track of your customers as your business grows. Once you have started your list, you can send them personal messages through email; which will make them feel more appreciated. Customers love the personal connection. Often customers will offer unsolicited feedback for areas you need to improve.
  • Unlike blog posts, emails are more proactive means of keeping in touch with your clients. On your blog, the most they can do is to leave comments that might be too limited for them to acquire what they need from you. On the other hand, emails would enable them to ask you questions directly and give you their feedback. In addition, you could also “talk” to them in a more direct manner as you respond to their queries. It would be as if you are attending to them in person and not virtually, thus strengthening your connection to each other.
  • Blog posts might not be easily noticed by your customers, while emails go directly in their inboxes and make information readily available for them. Aside from this, customers might not be able to visit your blog often, but you can be assured that they would be able to check their email regularly. Once they see that new message you send them through email, you could easily get their attention and ensure that they would get the information that you want them to see.
  • Making your customers feel more special than the random visitors of your business’ blog or site can help you earn their trust. It shows you are more organized and have the ability to identify them as an important customer. You will also be able to build your credibility through email, as its contents will not be as limited as they are on your blogs.
  • By building a list, you are achieving three main goals of marketing to improve your sales. First, you get the chance to attend to your clients’ needs; second, you can give them better information about your business; and third, you get to keep in touch with everyone – giving you the opportunity to keep your clients interested and satisfied. This relationship if nurtured properly can solidify a long term relationship that benefits both involved.Continuously connecting with your current and future customers is an excellent way to maintain and build relationships- possibly even more than extra discounts or first time discounts. In addition, the consistency you show through continual communication proves your business is here to stay and support them into the future. Its easy to get started with some of the automated email auto-responder systems on the market so don’t waste another minute.

Social Media Measurement Key Metrics

Editor’s note: As 2010 winds down, we’re celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Every day over the next two weeks, we’ll repost the most popular columns of the year, starting at No. 10 and counting down to No. 1 on Dec. 31. Our countdown continues today with our No. 4 column, which originally was published on July 26. Enjoy!
A host of social media monitoring tools are available to monitor conversations that are relevant to your brand or company. Many of these tools also now offer built-in engagement components that allow you to easily engage in relevant conversations. In addition to ease of use, another key benefit of these tools is that you can also track and measure the conversations you participate in through one easy solution.

  • More Popular Social Media Marketing Columns from 2010
  • Twitter Exploit Warning: How Anyone Can Easily Snatch Your Direct Messages
  • Measuring Social Media with Web Analytics, Part 1
  • How to Gain Traffic Using Twitter, YouTube

This makes social media engagement much easier to manage, but a key aspect is still missing. To fully understand the impact of your social media efforts, you need a true social media measurement dashboard.

Because there aren’t any truly robust tools that go beyond monitoring social media to measuring your social media efforts, you’ll likely need to create your own dashboard for now. The following are six key metrics that should be part of your social media measurement dashboard.

1. Gross Views

Gross views is the aggregate of views across your various social media channels. It represents the number of times users were exposed to your brand through your social media channels. The calculation will vary depending on the channels that you use, but some of the metrics that go into this calculation include:

  • Facebook page views
  • Blog page views
  • YouTube channel views
  • YouTube video views
  • Flickr photo views

2. Connections

This is a calculation of anyone who has explicitly expressed an interest in your brand or company. By expressing their interest, the user has taken the next step beyond just being exposed to your brand or company to now having a relationship where a conversation can take place.

Some of the metrics that will fall under the connection calculation include:

  • Blog subscribers
  • Facebook fans/likes
  • Twitter followers
  • YouTube friends and subscribers
  • LinkedIn group members

3. Audience Engagements

Audience engagement is a measure of how actively your audience is engaging with or talking about your brand or company. A few of the key metrics that go into the calculation include:

  • Blog comments
  • Twitter retweets and @ tweets
  • Facebook interactions
  • YouTube interactions
  • Social media brand mentions

4. Social Media Referrals

Likely one of your ultimate goals of a social media campaign is to drive visitors to a site where a conversion can take place. Measuring social media referrals to your site is thus a critical component of a social media measurement dashboard.

In order to properly measure social media referrals, there will need to be some set up and configuration with your web analytics tool. Once this has been completed, you’ll be able to measure social media referrals that can be tied directly to your efforts as well as social media referrals that aren’t directly attributed to your efforts.

To learn more about setting up and configuring your web analytics tool, check out part one and part two of “Measuring Social Media With Web Analytics.”

5. Social Media Conversions

You’ll likely be judged based on the business value that you deliver through your social media efforts, so just showing metrics (e.g., connections and audience engagement) won’t impress your superiors. You need to show how these types of metrics translate into conversions that provide value to your company.

If you’ve properly set up and configured your web analytics tool to measure social media referrals and you’ve defined your site goals, then you’re ready to measure conversions. You should measure conversions from each social media channel and then roll it up into total conversions that can be attributed to social media.

6. My Engagements

This is a measure of your activity within the social media space and is increasingly a type of metric that social media monitoring tools are including. Looking at how this metric correlates with the other metrics included in your dashboard can begin to show the impact that your social media efforts are having.

Some of the metrics that should be included in the engagement calculation are:

  • Internal blog posts
  • External blog and forum comments
  • Facebook posts
  • Twitter retweets, @ tweets, and general tweets
  • YouTube video posts

While these six metrics in a dashboard aren’t going to show a complete picture of your social media efforts, they will put you on the right path to justifying the resources that are being directed towards social media.

Your social media dashboard should include additional metrics that are custom to your business needs and how you’re engaging in social media. By creating your own social media dashboard that has the ability to show the impact of your social media efforts, you’ll be in great position to bide time until a truly robust social media measurement tool is available.

– Search Engine Watch