Ashley Boo’s Facebook profile may look like any other page, but it isn’t long until Ashley jumps off the page and starts dancing, screaming or headbanging. That’s because Boo is actually an interactive Facebook app inspired by last year’s successful “Hunter Shoots a Bear” YouTube campaign.
Ashley Boo is a video profile designed to promote Rounds, a video chat client for Facebook. The page, built in Flash, allows for a range of different user interactions, based on what you click or type.
The key to the Ashley Boo campaign is the Facebook status update bar, which asks, “What would you like to do together?” Typing in something will trigger Ashley to participate in one of 35 different activities, from shooting her friends to going on a date.
“We thought about what the best way to show the world what Rounds is all about, and although demos and screenshots are nice, with our product, they usually don’t fully transfer the full-blown experience,” Rounds CEO Dany Fishel told Mashable. “We believe the Ashley Boo campaign does it — it’s unique, it’s fun, it’s entertaining and it shows that you can do almost anything together with your friends on Rounds.”
The interactive Facebook campaign is directly inspired by Hunter Shoots a Bear, a viral YouTube campaign by Tipp-Ex that gave users the option to wrestle, hug or chest bump a bear (among other things). So while the concept itself may not be original, Rounds has made sure to stock Ashley Boo’s page with plenty of Easter eggs. The company has published a partial list of Ashley’s different moves if you don’t want to discover them all on your own, but the it promises to give Ashley more to do over time.
While we hope Rounds tones down the narrator constantly asking you to type in something (you can’t keep the tab open elsewhere because of it), Ashley (played by Maya Volberg) is definitely likable, and the campaign caters to most imaginations (just type in “sex” or “undress” to see what I mean).
Rounds has amassed 700,000 users since its relaunch in August (it originally launched as a web app called 6rounds in July 2009). However, if the success of “Hunter Shoots a Bear” is any indication, we bet Ashley Boo helps Rounds snag a bunch of new users in quick order.